Web Site Management and Marketing – Building a Web Presence

The internet is constantly growing and changing every day. This means that often times, websites get outdated very quickly. What is new today will not be new tomorrow, what is popular today will not be popular the next – and so on. This is why web site management and marketing are the most important factors of establishing a web presence. Staying in good rankings with different search engines requires constant updates and changes – if not – you will slowly sink to the bottom of the search results where no one will see you. The problem is that most website owners know little about which specific changes are most appealing to customers and search engines alike, and how often to make them. This is why many business owners choose to outsource their web site management and marketing work; However, if you want to get started building your web presence, continue reading below for helpful tips on how to increase your search engine visibility.

The first thing you want to look at when going in to update your website is your content. Is your content fresh and original? When the last time it was updated or any changes were made to it? Make sure you are paying close attention to which keywords you want to rank for. It’s a good web site management and marketing idea to develop a keyword map for your entire website. Write down the title of each page of your website and what each page is about. Then do keyword research to develop unique keywords for each page. Start out with 5-10 keywords with low to moderate competition. In order to determine competition go to Google and type in your keyword in quotation marks. The number of returned pages to your search is how much competition you have targeting the same keyword. Low competition is from 0 – 10,000 results, and moderate competition can range from 10,000 – 50,000 or 100,000. Of course the lower competition will yield faster results; however, higher competition most likely means there will be better traffic once rank for the keyword.

Once you’re through with your keyword research optimize each page with the keywords that you found. Make sure to include the most important keyword you are targeting at the beginning of your title tag for the web page. This is the most important factor search engines look at when indexing your website. Also, optimize your meta tags to include the 5-10 keywords you picked out for each web page. This will tell the search engines how to categorize what is on the page and where to put it in their directory. You should then create a good summary for your description meta tag that will entice potential customers to visit your website. This information will be displayed beside your link in the search engines. Web site management and marketing all starts with picking out the right keywords and optimizing your site to include them. As long as you take time in choosing relevant keywords to your industry, you will receive good traffic from it.

So you have your website, your keywords, and your optimized pages ready to go. What’s next? Directing attention to your website. Now is the time to go out and build some back links to your web pages. You can start this process by submitting your website to directories and social bookmarking websites. Make sure that when you do submit a URL, to make sure that the anchor text is one of the keywords on the page that you are linking. This will show the search engines that your page is a credible source for this keyword. The more links you have coming in with the keyword written on it – the higher relevance you will have in the search engines when a customer goes to type the search phrase with the keyword in it. This is the basic concept of web site management and marketing. Check below to find out where to get more in-depth tips on how to maintain and build traffic for your website.

Advertising and Marketing Budgets Now Need to Work Even Harder to Increase Response on Direct Mail

It seems to me that the UK is desperate to talk itself into recession. Newspapers know that bad news sells papers and so placards scream at us that profits are down, the credit crunch is here, High Street spending is down and so on. The more the media talks about it the more the public gets cold feet and we enter into a downward spiral. A classic example of how bad news is picked up by the public and so exaggerates the situation was a stunt pulled by former US talk show host, Johnny Carson. To illustrate just how easily we are talked into panic he announced on his show that there was going to be a shortage of toilet rolls. Within a couple of days supermarket shelves in the US were empty as people rushed out in a panic buying spree to ensure that they wouldn’t get caught short.

And here we are – doing it to ourselves as a nation. It’s incredible but it is unfortunately what we do in this country. I believe that we are naturally pessimistic – and guess what – that gets me down!

UK businesses start to look closely at their budgets and immediately assume that they can’t make money by increasing sales so they better start to make savings instead. By savings, I mean cuts.

Finance Directors start to operate on a basis of “safety first” at these times and will issue directives throughout the company for other directors and managers to suggest where savings can be made. The first area to be hit is quite often the budget which the finance directors find hardest to embrace – the advertising and marketing budget. The cuts will continue through training and customer services until eventually it comes down to staffing levels and “downsizing”, an expression from the late eighties has once again reared its ugly head – even though the man who invented the whole concept eventually admitted that he got the whole thing wrong.

This is not something that this article can change. It has always happened before, it will happen now and it will happen again. There is such a high degree of inevitability about it that you wouldn’t get odds at the bookies!

However, it is at times such as these, when the media and professional pessimists are determined to have their day that people in charge of steering the markets should try harder with whatever budgets they are left with. It becomes doubly important to make advertising and marketing efforts count for something and to make sure that sales messages hit home and work for the benefit of the company.

Even now, when times are supposedly getting harder, I am still inundated on a daily basis with the same instantly forgettable direct mail as I was when things were apparently booming. Whilst I agree that it is absolutely imperative to go out and get whatever business is out there but surely the way forward is to move towards better targeting and more persuasive direct mail. The emphasis must be changed from a system where sending loads of dross generates a trickle of business to one where a considered move towards better targeting and choosing interactive advertising and marketing pieces will generate improved response.

Having searched the internet for specific figures on typical response rates for direct mail I find that published figures vary from site to site but I can quote very specific examples from one particular company who supply interactive direct mail pieces. Here are snippets from its impressive list of testimonials:-

“We found Whitney Woods really extremely responsive and easy to deal with. Whilst working on one of our largest client accounts we were required to manage a direct mail campaign. Our client was so pleased with the success they sent the following feedback.”

“Thanks guys – just to let you know the feedback on the cube mailing is extremely good. We had anticipated a 1% response on customers signing up online. Our objective was to strive for 1.5 – 3 %, however, I think my faith in creative design is restored as we have current figures showing a 9.6% uptake on the offer with new accounts opened and being used on a regular basis.”

Gemma Garrad, Account Manager, Be Creative, Brighton

“The pop-up box produced by Whitney Woods is indeed a surprise. It has that certain factor that all companies strive for when trying to find the hook that keeps a name in someone’s memory. I know for a fact that customers old and new keep our boxes close at hand because of its uniqueness. Anything that stays on someone’s desk for longer than a day is indeed a marketing tool to be proud of.”

Andrew Bown-Copley, Director, Eagle Design Studio, Rotherham

“Pop up solutions are always well received and generally produce a much higher response from the recipient than other marketing mailers”

David Antrobus, Managing Director, David Antrobus Marketing Ltd, Altrincham

“I found Whitney Woods staff professional, friendly and responsive and most importantly they delivered to a very tight deadline. Their Pop-up cube and Zippalope was used as the invitation to the launch of the new Ramada Ireland hotel group in Dublin and Belfast. The invitation worked very well and received a lot of positive feedback from the invitees. Ramada International for the US were so impressed with the invitations they demonstrated them at a European conference in Germany.”

Stephen Broad, Account Director, Anderson Spratt Group, Belfast

“We were absolutely delighted with the customer reaction to the Cinderella designed ‘Jumpinjax’. They fulfilled all of the criteria of an excellent direct marketing tool – attention-grabbing and a fun way of conveying a very clear selling message that wouldn’t just simply end up in the bin. It’s major appeal was that we were confident that recipients would show the item to friends or work colleagues which immediately multiplied the number of people seeing the information about our show. The Box Office went crazy after the mailing and it increased our sales by 20% on the previous year.”

Tracey Shaw, Head of Sales & Marketing, Theatre Royal, Brighton

These are only a handful of examples but I think that they illustrate perfectly just how important it is in today’s economic climate that your advertising and marketing budget is made to work at its most successful level and for direct mail campaigns I believe that dimensional, interactive marketing is the way forward. Whitney Woods as a supplier of a very large range of interactive marketing products and pop up mailers and is very well placed to help to achieve the improvements in response rates.

Most Real Estate Investors Realize They Need To Be Taking Real Estate Investing Courses

Many real investors who are starting – or looking to begin real estate investing – wonder whether they should take a real estate training course online, or try to find another way of learning about investing.

Often, it can be confusing to determine which courses you should take when you’re just getting started. Or whether you should take one at all.

Some real estate investors proudly declare themselves as self-taught, like we’ve seen in TV Shows as Property Ladder or Flip That House, while others have extensive training. This can be very frustrating as well. To add to the confusion, when you may have a limited budget. You may wish to invest more of your money into some investment property instead, and less of it in training.

To many, it’s tempting to put off taking real estate training courses until you get “some more cash in the wallet”.

But take heed.

Because although it can be a difficult call, there are some solid rules of thumb to follow.

First, you want to consider how much experience in real estate you already have and what sort of real estate investing you are interested in.

If you are interested in low-risk, long-term opportunities, you may read about “real estate investing” in books and courses. If you already have some real estate experience, you may wish to read up on a particular investment method and speak with other real estate investor’s, or research testimonials online from your computer before deciding to invest in a particular real estate training course.

However, if you wish to make large profits, you absolutely should invest in quality real-estate training courses in order to truly learn the ropes from someone who has been-there-done-that before.

“This is because great real-estate-investing training courses, unlike books and self-education, allow you to ask intelligent questions of your instructor, who should be a real estate investor professional himself or herself. “

This experience is invaluable, especially when you are structuring your first few deals.

If you combine your training courses with actual hands-on training, you will almost certainly be on the path to success. Even better, you will save the many years that most self-made real estate investors have spent on trial and error.

In many cases, quality real estate training courses can be a great investment, because they can save you tons of money and can actually point to new leads. In your real-estate training courses, you will likely be able to network with other people who are interested in real estate investing. You will often learn how to structure contracts and how to find excellent opportunities.

“This knowledge alone can help you pay for the cost of a course, since this knowledge will get you actually earning a profit.”

The key word in all of this, of course, is quality.

There’s no point in taking a particular real estate investing training course unless you are sure that the instructor or creator will provide you with quality skills and knowledge that you can actually apply to deals. When selecting real estate training courses, always look for the most comprehensive programs being taught by actual successful real estate investors.

In summary:

Stay away from courses taught by instructors with no practical hands-on experience.

Look for investing courses that are PROVEN, and perhaps go so far as to offer hands-on training (which may be an additional investment but can be well worth it because you will receive lots of personal interaction with the instructor) .

Compare as many programs as it takes to find one that is within your budget and offers you a quality education.

Make sure there are solid testimonials and endorsements from well-known and respected entrepreneurs

Even experienced investors will often invest in real estate training courses in order to polish up their skills and knowledge. New investors should learn as much as they can from books and from reading free resources and then should move on quickly to classes that can actually help them expand their knowledge and can help turn them into successful investors.

To Massive Profits.