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Web Site Management and Marketing – Building a Web Presence

The internet is constantly growing and changing every day. This means that often times, websites get outdated very quickly. What is new today will not be new tomorrow, what is popular today will not be popular the next – and so on. This is why web site management and marketing are the most important factors of establishing a web presence. Staying in good rankings with different search engines requires constant updates and changes – if not – you will slowly sink to the bottom of the search results where no one will see you. The problem is that most website owners know little about which specific changes are most appealing to customers and search engines alike, and how often to make them. This is why many business owners choose to outsource their web site management and marketing work; However, if you want to get started building your web presence, continue reading below for helpful tips on how to increase your search engine visibility.

The first thing you want to look at when going in to update your website is your content. Is your content fresh and original? When the last time it was updated or any changes were made to it? Make sure you are paying close attention to which keywords you want to rank for. It’s a good web site management and marketing idea to develop a keyword map for your entire website. Write down the title of each page of your website and what each page is about. Then do keyword research to develop unique keywords for each page. Start out with 5-10 keywords with low to moderate competition. In order to determine competition go to Google and type in your keyword in quotation marks. The number of returned pages to your search is how much competition you have targeting the same keyword. Low competition is from 0 – 10,000 results, and moderate competition can range from 10,000 – 50,000 or 100,000. Of course the lower competition will yield faster results; however, higher competition most likely means there will be better traffic once rank for the keyword.

Once you’re through with your keyword research optimize each page with the keywords that you found. Make sure to include the most important keyword you are targeting at the beginning of your title tag for the web page. This is the most important factor search engines look at when indexing your website. Also, optimize your meta tags to include the 5-10 keywords you picked out for each web page. This will tell the search engines how to categorize what is on the page and where to put it in their directory. You should then create a good summary for your description meta tag that will entice potential customers to visit your website. This information will be displayed beside your link in the search engines. Web site management and marketing all starts with picking out the right keywords and optimizing your site to include them. As long as you take time in choosing relevant keywords to your industry, you will receive good traffic from it.

So you have your website, your keywords, and your optimized pages ready to go. What’s next? Directing attention to your website. Now is the time to go out and build some back links to your web pages. You can start this process by submitting your website to directories and social bookmarking websites. Make sure that when you do submit a URL, to make sure that the anchor text is one of the keywords on the page that you are linking. This will show the search engines that your page is a credible source for this keyword. The more links you have coming in with the keyword written on it – the higher relevance you will have in the search engines when a customer goes to type the search phrase with the keyword in it. This is the basic concept of web site management and marketing. Check below to find out where to get more in-depth tips on how to maintain and build traffic for your website.